Project 02Brand Identity · Social Media System
Built before
the day begins.
A disciplined visual identity for a women’s sportswear brand shaped around ambition, consistency and everyday performance.
Role
Brand & Visual Designer
Scope
Identity, Art Direction, Social Media
Industry
Women’s Activewear
A modern identity built on
routine, purpose and progress.
Selected color direction
#4A70A9
#1A1A1B
#AAC5E5
#8FABD4
The identity carried into
every physical detail.
A clear product system,
built for discovery.
Movement, product and
everyday motivation.
